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Silafu is committed to respecting your privacy and recognizes your need to appropriately protect and manage the contact information you share with us (the term “Contact Information” refers to any information that can contact you or identify you personally, such as your Name, mailing address, email address, phone number, etc.). The purpose of this Privacy Policy is to inform you about the information we may collect from you, how we use and disclose that information, and your choices regarding our use of that information (and your ability to review, correct and opt-out). This Privacy Policy applies to information we collect about you through our website or customer service phone line. By using our website or sharing your contact information with us, you accept and agree to the practices described in this Privacy Policy.

Information Collected About You

From time to time (such as when you purchase or order a product, subscribe to a service, register to receive a catalog, or participate in a contest, sweepstakes or promotion, etc.), Silafu may ask you to provide certain contact information about yourself. Over the past twelve months, we have collected identifiers such as real names, aliases, postal addresses, dates of birth, online identifiers, Internet Protocol addresses, email addresses, or other similar identifiers; protected classifications under Singapore or federal law Characteristics, such as gender; Internet or other electronic network activity information, including but not limited to browsing history, search history, and information about consumers’ interactions with Internet sites, applications, or advertisements; Commercial information, including purchases, acquisitions, or considerations Records of products, or other purchasing or consumption histories or tendencies; and geolocation data.

In general, you can visit many of our web pages without telling us who you are or revealing any contact information about yourself. Silafu may track the Internet domain addresses, other electronic tags and identifiers from which people visit us, and other information about our website. Silafu may analyze this data to understand preferences, trends and website usage statistics and to identify you. Silafu may also receive usage data, including location data, from the mobile phone or other device you use to access our website, which Silafu may also combine with other information.

If you access our website using your login credentials from a social networking site through your influencer profile, or if you agree to associate your account with our social networking site, Silafu may receive personal information when you visit from such social networking site. The terms of use and privacy policy of that social networking site should be followed. Silafu may add this information to the information we already collect from you through our stores and websites.

Use Information About You

We use your contact information for analytical and marketing purposes, such as:

• Confirm and track your order, subscription or registration;
•Analyze preferences, trends and statistics;
•Notify you of our new products, services and offers;
•Contact you about our products and services electronically or through our hard copy catalogue; and
•To provide you with additional information from Silafu and/or our products and services.

The personal data will be:

(a) processing of individuals is lawful, fair and transparent (“Lawfulness, Fairness and Transparency”);

(b) collected for specific, explicit and legitimate purposes and not further processed in a manner incompatible with those purposes; further processing for purposes of public interest, scientific or historical research purposes or statistical purposes shall not be deemed to be is incompatible with the original purpose (“purpose limitation”);

(c) Adequate, relevant and limited to what is necessary for the purposes of processing (“data minimization”);

(d) is accurate and, where necessary, up-to-date; we will take all reasonable steps to ensure that your inaccurate personal data (taking into account the purposes of the processing) is deleted or rectified without delay (“Accuracy”);

(e) kept in a form that allows the identification of the data subject for no longer than necessary for the purposes for which the personal data are processed; personal data may be stored for a longer period as long as the personal data are stored solely for archiving purposes in the public interest, scientific or historical Processing for research purposes or statistical purposes and subject to appropriate technical and organizational measures required by the GDPR in order to safeguard the rights and freedoms of individuals (“Storage Restrictions”);

(f) Processed in a manner that ensures appropriate security of the personal data, including by using appropriate technical or organizational measures (‘integrity and confidentiality’) to prevent unauthorized or unlawful processing and accidental loss, destruction or damage. “

Silafu will only contact you in a manner that is compatible with your communication choices.

Our Marketing Partners

Silafu enters into business relationships with other individuals or entities that we believe to be trustworthy. These are called our marketing partners. In such cases, Silafu may rent, exchange, share and/or cross-reference information, including your contact information, to enable such persons or entities to contact you regarding products and services that may be of interest to you.

In order to better serve you, Silafu may combine the information you provide to us online. We may also combine this information with publicly available information and information we receive or cross-reference from marketing partners and others. Silafu uses this combined information to enhance and personalize the shopping experience, to identify our customers so that Silafu can communicate directly about products and events that may be of interest to us and for other promotional purposes.

Our Service Providers

Silafu may contract with companies or individuals to provide certain services, including credit card processing, shipping, data analysis and management, promotional services, etc. These are called our service partners and Silafu provides them with the information necessary to perform these services.

SMS/MMS Mobile Messaging Marketing Plan

Silafu respects your privacy. Silafu will only use the information you provide through this program to transmit your mobile messages and respond to you when necessary. This includes, but is not limited to, sharing information with platform providers, phone companies, and other vendors who assist us in delivering mobile messages. Silafu will not sell, rent, loan, trade, lease or otherwise transfer for profit any phone numbers or customer information collected through the Program to any third party. Nonetheless, Silafu reserves the right at all times to disclose any information as necessary to satisfy any law, regulation or governmental request, to avoid liability, or to protect our rights or property. When you fill out a form online or otherwise provide us with information related to the Program, you agree to provide accurate, complete and true information. You agree not to use a name that is false or misleading or that you do not have the right to use. If Silafu believes in its sole discretion that any such information is untrue, inaccurate or incomplete, or that you choose to join the Program for ulterior purposes, Silafu may deny you access to the Program and seek any appropriate legal remedies.

Location Information

Silafu may use the Services to collect information about your physical location. Silafu uses this information to make checkout easier to use, including suggesting your shipping and billing addresses.

Other Transfer Services

In certain circumstances, Silafu may disclose your contact information when Silafu has reason to believe that it is necessary to identify, contact, or take legal action against a person or entity that may be causing harm to you, Silafu, or others. Silafu may also disclose your contact information when we believe the law or legal process requires it. In the event of a change of control or sale of all or substantially all of our business assets, Silafu may disclose your personal information to a purchaser who agrees to be bound by the terms and conditions of this Privacy Policy.

Opting Out Of Marketing And Transfers; Updating And Deleting Information About You

We would only like to communicate with you if you would like to hear from us. If you do not wish to receive direct marketing from us or our marketing partners, or if you would like to opt-out of leasing from us or exchanging your information with other marketers, please let us know by sending an email to [email protected]. Please be sure to provide your full name, email address, mailing address, and any information you do not wish to receive. If you would like to update or correct your email address, mailing address or other contact information, please contact us in the same manner. If you prefer, you can use one of the following statements in your message to us:

•I do not want to receive email advertising, such as updates about products and services, special promotions or upcoming events.
•I don’t like receiving direct mail advertising, such as regular catalogs and mailings about products and services, special promotions, or upcoming events.
•I do not want my contact information to be provided to third parties for their marketing purposes.
•You can also click on the designated link at the bottom of the email ad to remove it from future email updates.

Please note that it may take up to ten days for your email request to delete or update your contact information and 6-8 weeks for your postal mail request to be processed.


When you visit our website, Silafu will send one or more “cookies” to your computer or other device. Silafu may also use cookies in the emails you receive from us. A “cookie” is a small data file that is placed on your computer when you visit a website. A “session cookie” will expire immediately when you end your session (i.e. close your browser). “Persistent cookies” store information so that when you end your session and return to the same website later, the cookie information is still available. Silafu uses cookies to improve the quality of our service when you visit our website and other websites of interest to you. We also use cookies to remind us who you are, tailor our products, services and advertising to fit your and others’ personal interests, estimate our audience size, assist our online merchants in tracking traffic and sales to our website, and process your information. Order, track your status in our promotions, competitions and prize draws and/or analyze your visiting patterns.

Some of our service providers may use cookies and collect information on our behalf. In addition, Silafu or some of our service providers may work with third parties in connection with the services they provide to us, and these third parties may use cookies to collect information to provide you and others elsewhere on the Internet and on our website. Tailor your ads and help remind us who you are. If you would like to choose not to accept cookies at all, you can usually set your browser not to accept cookies or to notify you when you receive a cookie so that you have a chance to decide whether to accept it. However, if you delete or disable cookies, some features of our website or other services may not be available.


We maintain physical, electronic and procedural safeguards to protect the confidentiality and security of information transmitted to us. To protect information you send to us electronically, our website uses Secure Socket Layer (SSL). SSL encrypts your credit card number, name, and address so only we can decode your information. However, no data transmission over the Internet can be guaranteed to be 100% secure. Therefore, while we strive to protect your contact information, Silafu cannot guarantee or warrant the security of any information you transmit to or from our website, which you do so at your own risk.

Protect Children

Silafu does not allow anyone under the age of 13 to register with us. We also will not send email to anyone who tells us that they are under 13 years of age. If we discover that such information has been collected inadvertently, we will delete it.

Singapore users under the age of 18 may request removal of content or information they have publicly posted on the Site by emailing [email protected]. Please note that most User Content that appears on our Site is stored and controlled by third-party providers; therefore, complete and comprehensive removal of content may not be possible.

Do Not Track Signal

Do Not Track (“DNT”) is a privacy preference that users can set in certain web browsers. Silafu does not recognize or respond to browser-initiated DNT signals because the Internet industry is still working hard to define exactly what DNT means, what it means to comply with DNT, and common methods for responding to DNT.

Getting Information

When determining retention periods, we consider various criteria, such as the type of products and services you request or provide to you, the nature and length of our relationship with you, possible re-registration of our products or services, the impact of To provide services, if we delete some information about you, there are mandatory retention periods and statutes of limitations imposed by law.

Data Retention

When you place an order through the Site, we will retain your order information for our records unless and until you ask us to delete this information.


Silafu may update this privacy policy from time to time to reflect changes in our practices or for other operational, legal or regulatory reasons. If we make any material changes to this Privacy Policy, we will post a notice on the Site to notify users of the changes. In some cases, we may also send users an email to notify users of changes. You should check this website regularly to see if there have been any recent changes to this Privacy Policy.

Legal Basis

This Privacy Policy shall be governed in all respects by the laws of Singapore.

This privacy policy applies to personal data about individuals collected, used, disclosed and processed by Silafu Singapore.


If you have a complaint about the way we process your personal information, please contact us using the contact details provided below. If you are dissatisfied with our response to your complaint, depending on where you live, you may have the right to appeal our decision by contacting us using the contact details listed below, or to your local data protection authority complain

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